We had a discussion in class, and many people were bagging on the live strong bracelets. and the funny thing is that about ten people in class held up their rists with bracelets on!! I think that that is a huge marketing technique! whoever decided to come up with those is a genious! It started with Lance Armstrong and since then many companies have used them in Public Relations movements because they were such a success. And now there are many many companies that are using them to help them promote and create an image. When you find great ways, like the live strong bracelets, to advertise and create yourself a good strong name, you have got to run with it. I think that many companies have been able to make themselves successful and get attention by these bracelets. For example, the diabetis foundation had a huge walk for diabetis over the summer and they were giving out blue diabetis bracelets. It is really a great move, because they are not just for women, i think that maybe even more men wear them than woman. It is something that can be used by both!
I hope that in my future of PR that i can come up with unique ideas like this one and be able to help my company create a name and become really well known because of it! The PR professionals behind this are really amazing for each one of these organizations, and we see that with our own eyes just by looking at all the students just in our class that wear them! I think that as PR professionals we need to notice things like these and learn to use them and come up with our own ideas, afterall it is what most of us in this class are here to learn how to do.